Advertising & paid media

Meta Ads Setup covers advertising on Facebook and Instagram. It can include campaign structure, audiences, pixel or other tracking, ad formats, messaging and a basic testing setup.

The purpose is to create a campaign environment where you can test different audiences, creative angles and offers in a structured way.

LinkedIn Ads Setup is designed for B2B campaigns where the target audience is often defined by industry, job role, company type, seniority or location. The setup can include campaign structure, audiences, lead tracking, ad copy and budget recommendations.

LinkedIn is often better suited for more specific B2B offers than broad consumer advertising.

Setup is the initial configuration of the account and campaigns. It includes structure, goals, tracking, audiences, ads and campaign logic.

Management is the ongoing work after the campaigns are live. This includes monitoring results, adjusting budget, testing new ads, improving audiences and optimizing campaigns based on data.

Google Ads Management includes ongoing optimization of campaigns, keywords, ads, budget and performance. We review what is working, what should be paused and where the budget creates the most value.

Management can also include reporting, conversion tracking adjustments and landing page recommendations.

Meta Ads Management includes ongoing campaign handling on Facebook and Instagram. This may involve testing different audiences, ads, images, videos, messages and placements.

The goal is to improve performance step by step by following the data, adjusting campaigns and placing budget where it performs best.

Lead generation is about creating a flow where potential customers leave their details or contact the company. It can include a campaign, landing page, form, tracking and follow-up.

A good lead generation campaign is not just about getting clicks, but about getting the right people to take the next step.

Normally, ad spend is separate from our service fee. Our price covers setup, management, optimization and reporting. The ad budget itself is paid to the platform, such as Google, Meta or LinkedIn.

This allows the client to control how much they want to spend on advertising each month.

It depends on the industry, competition, target audience, location and campaign goal. A smaller budget may be enough to test messages and audiences, but more competitive industries often require a higher budget to collect enough useful data.

We can help suggest a reasonable starting budget based on the campaign objective.

No. No serious provider should guarantee an exact number of leads or sales without considering the offer, market, budget, competition, landing page and target audience.

However, we can build the campaigns in a structured way, measure performance and optimize continuously to improve the conditions for results.

Advertising can often generate traffic faster than SEO, but that does not mean everything is optimized immediately. The first weeks are often used to collect data, test audiences, see which messages work and adjust the campaigns.

Results can come quickly, but stable and profitable advertising usually requires ongoing optimization.

Yes, in many cases a clear landing page is essential. If the ad leads to a page that does not match the message, loads slowly or lacks a clear contact path, the campaign may perform worse.

For lead generation, a landing page with a clear offer, short text, strong benefits and a simple form is often recommended.

Yes. For lead generation, we can help with the campaign, landing page, form and follow-up. This allows the ad and landing page to work together instead of simply sending traffic to a general website.

A good landing page should make it easy for the visitor to understand the offer and take the next step.

Performance can be measured through form submissions, phone calls, bookings, purchases, clicks, cost per lead, conversion rate and return on ad spend.

Which metrics matter most depends on the campaign goal. Before advertising starts, it should be clear what counts as a valuable result.

Conversion tracking means measuring important actions on the website, such as when someone submits a form, books a meeting, clicks a phone number or completes a purchase.

Without tracking, it is harder to know which campaigns, ads and audiences are actually producing results.

Yes. We can help set up pixel, conversion tracking and other measurement points depending on the platform and the website’s technology.

Tracking also needs to be handled correctly in relation to cookies, consent and privacy.

Yes. Advertising and tracking can involve the use of cookies, pixels and personal data. This means cookie management, consent and privacy policy should be properly considered.

We can help with the technical setup, but legal texts and final legal assessment should be adapted to the company’s actual use.

Google Ads often works well when people are already searching for a service or product. Meta Ads is often useful for creating demand, building recognition and reaching audiences based on interests or behavior. LinkedIn Ads is often best suited for B2B, recruitment, decision-makers and more specific professional audiences.

The right platform depends on the audience, offer, budget and objective.

Yes. In some cases, combining several platforms is effective. For example, Google Ads can capture people who are already searching, while Meta or LinkedIn can be used to build awareness, create audiences or follow up with previous visitors.

The most important thing is that each campaign has a clear role and does not simply spread the budget without a plan.

Yes. We can review an existing ad account, analyze structure, campaigns, budget, tracking and results. After that, we can suggest improvements or take over ongoing management.

Before major changes are made, the account should be reviewed carefully so useful history or working parts are not removed.

The client should normally own the ad account. This gives control over history, payment methods, data and access. We can help set up the account, manage campaigns and assign the right permissions without the client losing control.

This is especially important if the company later wants to change supplier or continue internally.

It is helpful to have a clear offer, target audience, location, budget, landing page, contact paths and information about what should be measured. Images, logo, previous campaign data and competitor examples can also be useful.

If everything is not ready, we can help structure it before the campaign starts.

Advertising rarely performs at its best from the start. Audiences, keywords, ads, budget and landing pages often need to be tested and adjusted. Ongoing optimization helps reduce waste, improve results and build on what works.

That is why management is often more important than a one-time setup.